2008 "THE YEAR OF THE FROG" GLOBAL CAMPAIGN 
              Amphibian Ark and The World Association 
              of Zoos and Aquaria (WAZA) are leading a global campaign “The 
              Year of the Frog” to raise public awareness and understanding 
              of the amphibian extinction crisis caused by chytrid fungus. This 
              will be the greatest conservation challenge of a species in the 
              history of humanity. The money raised will help sustain survival 
              of the amphibian population through ex-situ programmes. Amphibians 
              are suitable for captive breeding. If every zoo in the world rescues 
              one species, the aim will be achieved, bringing hope to our smiliest 
              friends.  
            MISS LONTAY 
              AND CONSERVATION 
              By developing a synergy between the 
              fashion world and conservation, Miss Lontay believes that fashion 
              can play a vital role in raising awareness to the public. Through 
              creating beautiful garments with conservation imagery, messages, 
              fabrics and styles, in a joyful and sophisticated manner. Fashion 
              can help to stimulate and sustain long term interests in conservation 
              and our environment. Miss Lontay is helping support The European 
              Association of Zoos and Aquaria, Amphibian Ark and Orchid Conservation 
              International by donating a percentage of her net profits to help 
              developing conservation programmes in Zoological and Botanical worlds. 
            FROGS AND THE 
              ECOSYSTEM  
              Frogs play an important role in the 
              ecosystem, making up a large basis of the food chain, which other 
              creatures depend on. They connect aquatic life to land life. Living 
              on insects they help keep control of the insect population. With 
              out frogs we could easily end up with a mosquito epidemic. 
            WHAT'S HAPPENING 
              TO OUR FROGS? 
              Chytrid fungus is picked up on the 
              frogs sticky foot pads. It works like a parasite covering the entire 
              body, the frog’s skin pores are then unable to function properly, 
              quickly causing the frog to die of dehydration. 
            FROGS PROVIDE 
              VITAL BIOMEDICINES 
              Certain frogs species produce chemicals 
              compounds that are refined for antibiotics and analgesics. One species 
              in Africa is linked to a chemical that disables the AIDS virus. 
              Frogs therefore have an important role in bio medication and human 
              health. They are as precious to our exsistence as we are to theirs. 
            HOW YOU CAN 
              HELP  
              By purchasing from Miss Lontay's "Kiss 
              N Tell" range you are supporting the campaign and being part 
              of the solution. Miss Lontay will donate 10% of net profits to EAZA 
              to help save the frogs. 
             
              * For more information on the European 
                Association of Zoos and Aquaria,  
                please visit: http://www.eaza.net/ 
                * For Amphibian Ark please visit: http://www.amphibianark.org/ 
                * If you think you can rescue a frog in your garden from extinction, 
                 
                please visit: Conservation 
                Breeding Specialist Group 
                *To find out more about the fungus please visit: 
                Global 
                Amphibians Assessment 
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